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What is demand generation marketing?

  The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]

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How to Perform Mobile Keyword Research

Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t beat yourself up over it. It’s only in the last few years that SEOs and marketers have even thought about mobile keywords as different from desktop keywords. But mobile and desktop keywords should definitely be […]

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Featuring Flyers: How Printouts Benefit Your Blog

Digital access is easy access, right? This is one of the premises that fuels the web in general and blogging more specifically – that when we put something online, it’s available anywhere. And it’s true. When we create online content, we make it accessible to anyone with an internet connection. That’s a powerful thing. Still, […]

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London Affiliate Conference 2017: Learning and Experience

2017 started with my first trip to London. Last year I explored 10 countries, which ultimately gave me a lot of confidence to travel more. So this year I started with London Affiliate Conference. A solo trip once again. This was an amazing experience for me as I was traveling to London for the first […]

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How to Get More Clicks on Your Facebook Ads

The network that more and more marketers (myself included) are turning to these days is Facebook. Facebook Ads is fast becoming the go-to platform for paid ads. Just look at how the interest level has grown in recent years. According to Business 2 Community, “Facebook accounts for 9 percent of the digital ad spending and […]

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My Blog Can Do What? 4 Unexpected Features That Improve Your Site

When you hear the word blog, what comes to mind? Most likely, you think about core content: posts, videos, pictures, and maybe some downloadable files. If your list stops there, however, you’re missing out on a lot of powerful content. You need to push your blog further. Are you ready to find out what your […]

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Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google has a aquarium/bathtub room: Source: Twitter Google hanging bubble art: Source: Instagram Stevens Creek by […]

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SMX West session: The definitive guide to local search ranking factors

SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of […]

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SEM account management: Part 3 — How to get more responsibility

In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account performance and “deliver the goods” to their organization in the form of conversions or sales. In my final installment here, I’d like to discuss how to take things to the next […]

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AdWords is Changing Exact Match…Again

Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the […]

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SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]

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Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue […]

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How to Get Google to Send You 119,717 Visitors Every Month

Last Updated February 23rd, 2017 Are you wondering how to get more traffic from Google? This post might be able to help. I’ll never forget the first time I got 100,000 visitors from Google in one month. I still feel extremely lucky. Today I’m going to show you how I think I did it in […]

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Seven Tips to Help You Work More Efficiently

Work more efficiently. Do more with your day. Are you the type of blogger or freelancer that does way too much work in one day? While your accomplishments (and income) are undoubtedly nice, there’s no denying that some efficiency goes a very long way. After all, why needlessly work an extra 3-5 hours per day […]

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How to Write the Perfect Blog Post: A Complete Guide to Copy

Want to learn how to write the perfect blog post? Of course you do! Let’s start with a graphic you can save for future reference. Feel free to share or use this graphic on your own blogs if you like. Please just link back to this post as a credit. Now we can get into […]

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Shorte.st Review – How to Make Money with Link Shortening

Of the many stories and memories I have about making money online and creating websites over the years, it’s quite funny to think about the internet back in the mid-to-late-90s. Specifically in reference to domain names and free web hosting sites. Back in the day, sites like Geocities, Tripod, and AOL all offered free web hosting […]

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An answer box experiment (my journey into known and unknown factors)

Disclaimer: I’m sharing my experience below without making any claims. I’m simply sharing my observations in hopes the SEO industry might be able to further test with me. Remember, correlation does not imply causation.  I’m fascinated by Answer Boxes. You know, these things: While Answer Boxes go back several years, they have become more prevalent in recent […]

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Beware these 7 sneaky PPC attribution tricks

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to achieve them. As competition mounts, an account manager may decide to shorten their […]

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Google’s mobile-first index is (still) months away

Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be concerned about the upcoming switch to a mobile-first index. “The team behind the mobile-first index wants it to launch this year,” Illyes told our SMX West conference on Wednesday. “We’re still […]

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How AI will shape the future of search

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer […]

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How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain […]

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5 Common SEO Mistakes You Should Fix Before Your Next Audit

Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or […]

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Google: Our search leads won’t let us talk about the Fred update

Gary Illyes, a webmaster trends analyst at Google, said at SMX West today that the Google search leads have decided not to talk about the Fred update that touched down on March 7, 2017. Google would not confirm this last algorithm update, but this statement about Google not talking about it may be a confirmation […]

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How to Add Structured Data to Your Website

You might not know this about me, but I’m not a very technical person (gasp!). I don’t know how to code, and I’m not a technical SEO wizard. However, I recognize the importance of getting technical when you have to. Adding structured data, also known as schema markup, to your site is one of the […]

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Shifting your mind from consumption to reflection

Yesterday I had the great pleasure of participating in a Periscope with my friend Paul O’Mahoney, one of our SOBCon/GeniusShared tribe. It was a light-hearted, general conversation among a global group of acquaintances. (If you don’t follow Paul on Periscope, you really should; he reads Walt Whitman and shares his witty perspectives from Cork, Ireland.) […]

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SearchCap: Google Posts expands, technical audits & site search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the […]

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Google site search is on the way out. Now what?

Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup. They’ve recently announced that Google Site Search is on the way out. Come April 1, 2017, Google will discontinue sales and new renewals of the service, and a year later, April 1, 2018, the service will be […]

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3 steps to overcoming site issues that impact performance

Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured. For […]

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A Look at the Content Marketing Ecosystem

CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]

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Are technical and content audits still relevant?

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site […]

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Providing Your Employees with a Safer Workplace

When you rely on others to help make your business a success, going out of your way for them certainly makes sense. That said you can only do so much in and out of the office for your employees, especially when some of them might not be heeding your warnings. Whether you try and care […]

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4 reasons you should attend MarTech this May

Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]

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What’s the Difference Between a Rich Snippet and a Featured Snippet?

Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both […]

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Four Fundamental Tips to Maximize Blogging Success

Look up “Blogging tips” on Google and you will be met with endless results to help you maximize blogging success. However, many of these don’t necessarily apply in every single situation (such as having to publish every single day, for example). Today I’d like to discuss some fundamental strategies that should be implemented into any […]

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How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius […]

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SearchCap: Google search shortcuts, exact match & local entities

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. […]

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Why and how entities are shaping location marketing

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. […]

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Seriously, Google, can you just make exact match exact?

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative […]

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Google’s new tappable shortcuts eliminate the need to search on mobile

Kashin / Shutterstock.com Starting today, Google is rolling out “tappable shortcuts” in the US, making it possible to find information on the weather, sports, food and entertainment via a quick tap on the home screen of its search app or mobile site. The shortcuts eliminate the need to search, providing quick answers around sports scores, […]

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SMX West keynote: Google talks about ranking, more in Google Assistant

Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. Douglas will be talking about […]

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How to Market Your Ecommerce Store in Just an Hour a Day

Everyone dreams of passive income. That’s the dream, right? To be able to sit back, relax, and watch as your business rakes in the dough. It’s exactly like the cover of The Four Hour Workweek by Tim Ferriss: Unfortunately, that’s rarely how it happens. I don’t know about you, but I sometimes feel like a […]

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Google: Hacked sites increased 32% in 2016

Google published its State of Website Security in 2016 today, reporting that there was a 32 percent increase in the number of hacked sites in 2016 compared to 2015. Google added that it doesn’t expect the trend to slow down any time soon. Google said that these hackers are getting even “more aggressive,” and at […]

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SEM account management: How to improve account performance

Welcome to the second installment in my series on SEM account management. If you’re an SEM account manager and you’ve kept yourself from getting fired (see Part 1: How to avoid getting fired), you now have the opportunity and the time to focus on making your campaigns run like a top. Smoothly running and decently performing […]

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Google thaws (a little) on defamation cases

Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed given the current environment. Before I […]

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Twiggle offers plug-and-play semantic search to online retailers

Twiggle is a company founded by two former Google employees. It promises to bring “semantic search” to e-commerce sites with minimal technical integration. Udi Manber, formerly head of search at Google and Amazon’s A9, is a board member. Last week, the company released a “Semantic API,” which “gives retailers the ability to add a semantic […]

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Your playbook for click-to-call paid search is here

Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid […]

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4 Content Promotion Mistakes You Should Stop Now

When you’ve written a blog, either for ecommerce or personal purposes, you have to promote it. There’s no point slaving over the content if no one reads it. As the digital marketers at Single Grain have stated, “Content is the fire. Promotion is the gasoline.” If you can develop powerful promotion strategies, your blog will […]

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BloggingPro Job Board Highlight, March 20, 2017

Good morning, BloggingPro job seekers. Here is your weekly dose of paid blogging jobs. Good luck, and have a productive week ahead! Paid blogging jobs Lifestyle Nostalgia Writers Bustle is searching for a part-time Nostalgia writer for our Lifestyle vertical who is available two weekdays per week during regular office hours. This role requires extensive knowledge […]

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What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]

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Some Simple Ways To Make A Blog Stand Out

Blogging is a highly useful tool in many different circumstances. It is great for both business and personal situations. We are faced with practically hundreds of thousands of bloggers that are active today. Some will write because of one of their passions. Others will try to make money. No matter what the case is, every […]

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How to Create Subtitles for Online Videos

If content is the king, video is the queen. However, it seems that the queen has some serious aspirations to take the king’s place. Video has become everything everyone wants these days. According to CISCO, video will account for 75 per cent of all consumer internet traffic in 2017 and that number will only continue to […]

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What happens when Google pushes into branding and messaging?

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the look and feel of your […]

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BloggingPro Job Board Highlights, February 20, 2017

Happy Monday, everyone. I hope you’re all having a good morning. Here is your weekly dose of paid blogging jobs. Good luck, and have a great week ahead! Paid blogging jobs DIY Freelance Writer DoItYourself.com is in search of fresh writing talent with DIY skills. If you complete your own home repairs, would rather make something […]

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Work Smarter, Not Harder in Digital Marketing

Walk through any professional services office around the country and I bet you’ll hear a similar theme when asking executives, managers, and practitioners about their workload- ‘there’s never enough time in the day.’ It happens all the time at Portent. I hear it from our team and I hear it from our clients. For marketing […]

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Product Review for Affiliate Marketing Done Right

Affiliate marketing is a great way to generate an income stream from your website. The process of building a site chock-full with affiliate products narrowed down to your niche can be time-consuming. If done correctly, however, you can amass income without lifting a finger! The power of affiliate marketing lies in your ability to create […]

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How to Screw Up Your Guest Blogging Opportunities

Guest blogging has been all the rage for many years now. And how can it not be? This rewarding practice helps you raise brand awareness, increase engagement, get more traffic, more leads, and build rock-solid relationships with others. Sadly, not all guest posts are created equal. In fact, many pitches end up in the trash […]

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Don’t Panic: Google Site Search Replacements

Google’s discontinuing site search. OH GOD OH MY GOD WHAT ARE WE GOING TO DO HOLY CRAP OH GOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a […]

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How to Make Your Content Highly Engaging

A simple content engagement strategy for everyone… Do you feel that your content is generally bland or lacks a certain charm? This could be due to many things, and adding humor might just be the cure. Other times, though, a lack of engagement could be blamed on subtle, hard-to-spot reasons. This makes it harder to […]

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The Three Levels of Analytics Conversions You Need

What would ya say, that ya do here? If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy Marketing Stack Explainer. But wait, there’s more! Whether you’re in direct […]

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Are PBNs Working in 2017 – Case Study and Test Results

So the big question…. ARE PBNs STILL WORKING IN 2017??? See the case study process and results below and how I generated 800 organic visitors in a day! This post is a case study aimed at identifying the potential power of expired domains with actual traffic data and link metrics revealed. Some of the results […]

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How to Use Trello to Streamline Your Content Marketing

Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to use, intuitive to understand, and free! People use it for all kinds of things, but it’s especially handy as a marketing tool. While there are certainly many tools you owe it to yourself to pay […]

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Outsource Content and Hire Quality Writers at Contentmart

No matter what type of online business or service you are going to provide, you must have content. Content has quickly changed over the past decade, as the internet has moved from a core focus of SEO and search traffic, to social media, and now mobile and viral based content. It doesn’t matter which traffic […]

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The Step-by-Step Guide to Creating a Facebook Sales Funnel

Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista […]

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All About Event Blogging: Tips to Hack Event Blogging [3261 Words]

Note From Kulwant: Mi Muba is an experienced blogger doing event management from last 25 years. He has in-depth knowledge about cracking the game of event blogging. Is it still easy to rank higher with keywords of event blogging niche? Most people say now it is not as much easier as it was. Thousands of […]

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How to Break Up with a Client without Burning Your Bridges

Why did you become a freelance blogger? That’s not a hypothetical question, I want to see the reason in the comments below. Why am I asking? Because most freelancers lose sight of why they shunned the 9-5 to chase the freelance dream. They start out full of promise. They want to live life on their […]

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Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google net hammock: Source: Instagram Google graffiti […]

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Advice for AMP-curious publishers

The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and […]

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Three foolproof steps to excellent AdWords ads

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite tics […]

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St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael

Google’s St. Patrick’s Day doodle is an animated image featuring high-fiving Shamrocks on Ireland’s Skellig Michael, an island off the coast of County Kerry. Categorized as a World Heritage Site by UNESCO, Skellig Michael is home to various seabird species, including puffins, gannets and razorbills. From the Google Doodle Blog: If you’re brave enough to […]

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A proven method for building a strong PPC account team

As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building […]

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SearchCap: Google warrant, PPC teams & AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement […]

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Use Artificial Intelligence to bridge the gap between data and personalization

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This whitepaper from Emarsys explains how […]

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February 2017 Income Report

Although February was a short month it was a very busy one! We have a lot of projects on the go and have the feeling of momentum behind many of them. Definitely sometimes struggling to ensure I give new projects enough of a push before I try and hand them off. I have a concept […]

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Ten Years of ZacJohnson.com – A Decade in the Making

Ten years ago today I made the decision to finally go live with a blog of my own and share my story with the rest of the world. Looking back, it was definitely one of the best business and life decisions I’ve ever made. Before I talk about the purpose and results of the blog… we […]

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Five Creative Ways to Get to Know Your Audience

As most blogers follow a specific niche, it’s safe to say that we have a general idea about our audience’s interests. But let’s face it: There’s always something new to learn about people. In fact, certain habits may actually surprise us and even contradict something we once thought. So, wouldn’t it be nice to really, […]

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Easy visualizations of PageRank and Page Groups with Gephi

In April of last year, Search Engine Land contributor Paul Shapiro wrote a brilliant post on Calculating Internal PageRank. The post outlined a method to look at a website’s internal linking in order to determine the importance of pages within the website. This is amazingly powerful, but I think Paul’s concept could be more user-friendly. He […]

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Mapping keywords to the buyer journey in SEO

I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. […]

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Google launches location extension display ads for local businesses

Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown in the ad below.  The […]

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Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered […]

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How to use live chat to increase conversion

Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process. Improving conversion means reducing the bounce rate, and a well-designed live chat invitation can differentiate an online advertiser […]

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SearchCap: Google Home integration, AdWords local extensions & PageRank

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. […]

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Master modern marketing technology leadership over 3 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]

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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and […]

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Effective Social Media Promotion for Fiction Writers

Once you’ve taken the time to sketch characters and a plot, weave a story around it all, and come out the other side with a completed masterpiece in hand, you may feel like your job is done, leaving you to take a well-deserved break from the pressures of writing fiction in favor of a vacation. […]

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